Why subscribe to Innovate & Thrive

Innovate and Thrive is the Venture for All® blog for our vibrant community of startup founders, small business owners, and corporate innovators. Innovate and Thrive subscribers receive various benefits and are encouraged to comment and engage on the intersection of creativity, innovation, and cognitive behavioral science. You can access the newsletter for free. Videos, chat, and personalized Q&A are available for paid subscribers and founding members.

Innovate and Thrive provides current theory and practice for all innovators. Through Venture for All® programs and academic programs across Columbia University, I engage with hundreds of new and existing enterprises annually. These engagements help to identify the most pressing issues on the minds of entrepreneurs and innovators. It is here that I try to provide clarity on these topics to support creativity and innovation.

I hope you will join our community to support your innovation journey and thrive! All the best, Dr. Jack


Here are some additional resources to start your entrepreneurial and innovation journey.

Venture for All® Website

At Venture for All®, we aim to empower entrepreneurs, innovators, and organizations to learn, innovate, and thrive. Our comprehensive virtual programs guide participants from opportunity assessment to successfully launching and scaling a startup or driving innovation. We provide immersive learning experiences that enable entrepreneurs and innovators to learn, innovate, and thrive. Our blended curriculum includes synchronous classes, asynchronous courses, coaching, and consulting.

Startup Resource Gallery

Discover our curated gallery of resources to support your startup journey in Airtable. This regularly updated catalog contains tools for every stage - from ideation to launch and scaling. Find databases, research reports, competitive analysis, website builders, customer acquisition tools, and more. We compile the best recommendations for opportunity recognition, business modeling, customer research, financials, marketing, and product design. Let our gallery of the top entrepreneurship resources shorten your learning curve. Revisit often as we continuously add new tools to start, grow, and scale ventures.

Bookshop Page

Entrepreneurs often ask us for book recommendations covering entrepreneurship, innovation, leadership, marketing, etc. We stay up-to-date on the latest reads. Check out our bookshop.org page for our favorite picks supporting independent bookstores. We share the most relevant books on venture creativity, planning, execution, and growth. Revisit often for refreshed recommendations to support your startup journey.

Textbook

Enhance your startup knowledge through our founder's authored textbooks:

  • Patterns of Entrepreneurship Management (Wiley) - Now in its 6th edition, this leading title was co-authored by Dr. Jack McGourty and Professor Jack Kaplan. It covers opportunities, strategies, marketing, operations, and more.

  • Entrepreneurship: Entrepreneurial Innovation and Finance (McGraw Hill 2023) - This new e-textbook authored by Dr. Jack McGourty focuses on business models, customer development, startup finance, and lean methodologies.

Adopted globally, these contemporary titles combine research-based frameworks with practical exercises and cases. They are excellent companions to Venture for All's hands-on online startup courses.

Evernote Certified Expert

The Venture for All® founder has leveraged Evernote since 2009 and recently became a Certified Evernote Expert. Working with thousands of entrepreneurs and innovators worldwide, we recognize the importance of staying focused and organized to innovate continually. Therefore, we are pleased to share knowledge management best practices, including our SCORE™ approach - Search, Capture, Organize, Recognize, and Expand. We will provide thoughts on optimizing Evernote and other tools to manage information flows and make connections as an entrepreneur. Knowledge management is a crucial capability we instill in the innovators we train.

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cognitive science meets creativity, innovation, entrepreneurship, and well being.

People

Dr. Jack McGourty is an entrepreneur, educator, psychologist, and author. He is an adjunct professor at Columbia University, teaching classes in entrepreneurship and innovation, and founder of Venture for All®, a global education company.