M3 | Your Customer
Module 3 Posts
Defining Target Customers
The First Steps to Traction: Selecting Your Initial Beachhead Customers
The Behavioral Edge: Revolutionizing Market Research for Deeper Customer Insights
Unlocking Customer Outcomes: The Key to Startup Success
Mapping Behavior & Mindset
Journey into the Customer's Mind: Using Experience Maps for Behavioral Insight
Empathy in Action: Leveraging Behavioral Mapping for Strategic Innovation
Planning Discovery Activities
Unleashing Value through Customer Discovery: A Comprehensive Guide for Startups
Mastering Behavioral Interviews: Unlocking Deep Customer Insights for Innovation
Essential Steps for B2B Customer Discovery: Building Sustainable Business Relations