Module One Posts
New Venture Realization Process
New Venture Realization Roadmap: Fresh Perspectives & Insights
Behavioral Science: The Missing Ingredient in Your Startup's Innovation Strategy
Framing the Opportunity
The Behavioral Thread: Navigating the Path from Discovery to Design
Opportunity Framing Re-imagined: Harnessing the Behavioral Thread for Entrepreneurial Success
The Role of Information Search in Opportunity Discovery
Managing Redundant Knowledge in Venture Development
Exploring Customer Needs
Articulating Customer Outcomes and Key Behaviors: A Pre-Product Roadmap
Unlocking Customer Outcomes: The Key to Startup Success
Assessing Viability
Assessing Venture Viability: Preliminary Screening of the Opportunity
Startup Blind Spots: The Mental Traps That Kill Good Companies